Version 3.0

Partner & multi-country edition

Brand Guidelines

İKTİFA vakfı — for staff, country partners, designers, printers, and video teams.

Contents

How to use this guide

Do not alter the full-color logo or its greens. Use only approved reverse (white) files.

Contact: [email protected] · www.iktifa.org

Sections

Defining our brand
Logo system
Logo usage
Partnership & international use
Print, roll-ups & banners
Photography, video & on-image use
Color
Typography
Voice & tone
Imagery & graphic elements
Components
Misuse — things to avoid
Governance & partner terms
Asset checklist & support

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01 — Brand

Defining our brand

İKTİFA vakfı is a non-profit, endowment-oriented charity based in Istanbul. We turn charity into productive, revolving livelihoods.

Vision: Empower economic sufficiency and social wellbeing.

Mission: Restore the developmental role of endowment funds through sustainable support.

“It is better to teach him to fish than to give him a fish.”

Values

Value	In practice
Dignity	Partners in production — never pity
Stewardship	Revolving funds, accountable disbursement
Transparency	Clear numbers; honest about what we know
Solidarity	Youth, women-led households, excluded families
Sustainability	Lasting livelihoods over one-time aid

Personality: Empowering · Trustworthy · Practical · Compassionate · Calm & institutional

Official names

Language	Full name	Short
Turkish	İKTİFA vakfı	İKTİFA
English	Iktifa Vakfi / IKTIFA Foundation	IKTIFA
Arabic	وقف اكتفاء	اكتفاء

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02 — Logo system

Official mark & partner use

Full color · iktifa-logo.png

White on black · approved reverse

Reserved for Iktifa and partners with written permission. Use approved files only — not screenshots or redraws.

Partners may

Use approved files on joint materials with correct lockup
Print on paper, roll-ups, banners when the project is approved
Place logo on video end cards and photo overlays per this guide

Partners may not

Suggest endorsement of unrelated products or training
Create a “member” or country logo by editing the mark
Register domains/trademarks with Iktifa / اكتفاء without agreement
Sell merchandise without written approval

Country naming (text only): İKTİFA · [Country] — beside the logo, outside clear space. Never redrawn inside the mark.

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03 — Logo usage

Variations, clear space & size

Variation	When
Full color	Preferred whenever greens reproduce correctly
White on black	Black print, dark slides, video end cards
White mono on plate	Dark green / black plates over photography
Emblem only	Favicons, avatars, very small badges

Always choose the version with the greatest contrast against the background.

Clear space

Exclusion zone = 50% of emblem height on all sides — free of type, graphics, QR codes, and busy photo detail.

Minimum size

Medium	Full lockup	Emblem
Print (A4)	≥ 25 mm	≥ 12 mm
Roll-up / banner (≥ 2 m)	≥ 80 mm	≥ 40 mm
Large outdoor	≥ 150 mm	≥ 80 mm
Digital	≥ 96 px	≥ 40 px
Video end card (1080p)	≥ 180 px	≥ 96 px
Favicon	—	≥ 32 px (prefer 48+)

Do: white, #f7f8f4, #231f20, black, #405747, soft photos with a solid plate.
Don’t: busy mid-tones, rainbow gradients, faces under the mark.

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04 — Partnership

International & co-brand use

Iktifa logo left (LTR) or top; partner right or below.
Gap between logos ≥ Iktifa emblem width.
Optional 1 pt rule in the gap (dark or soft green).
Similar visual weight — scale the partner mark; never stretch Iktifa.
Align partner logo to the optical baseline of İKTİFA when side-by-side.
Use full approved lockup — no hybrid emblem + partner wordmark.

Multi-country

Use campaign artwork as supplied; do not localize letterforms inside the logo.
Country name and program title sit outside clear space.
AR / TR / EN body copy is fine; the logo stays official.
RTL: mirror the layout, never flip the emblem.

In partnership with İKTİFA vakfı · www.iktifa.org

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05 — Print media

Paper, roll-ups & banners

Paper

Full color on white when possible.
CMYK: Black 0/0/0/100 · Soft green 24/6/65/0 · Dark green 72/47/69/36.
Letterhead: logo top; optional soft-green rule; body #1c241e.

Roll-ups

Spec	Guidance
Typical size	85 × 200 cm (confirm with printer)
Logo	Top third; height ≥ 80 mm
Clear space	≥ 50% emblem height from edges & headline
Background	Solid brand color or calm photo + plate under logo
Type / QR	Outside logo clear space; short headline
Safe zone	≥ 5 cm from bottom (stand hardware)

Outdoor / other

Logo ≥ 150 mm for streetside; mesh banners +≈20% size.
Full color on light fabric; white reverse on dark.
No shadows, bevels, or foil that distorts greens.
Supply PNG (or official PDF/SVG); request a proof before large runs.

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06 — Photo & video

On-image and motion rules

Craft, workshops, training, harvest — dignity first. Consent for faces. No poverty-porn framing.

Situation	Method
Light photo	Full-color logo on white/soft plate
Dark photo	White mono or white-on-black
Busy mid-tone	Always a solid plate
Corner bug	Emblem/small lockup; respect min size

Video

Element	Spec
Lower thirds	~80% opacity dark bar; Rubik Bold name
Watermark	Upper corner; 40–50% opacity; never over faces
Ending slate	Logo on black/#231f20 ≥ 2 seconds
Safe margins	≈ 5–10% inset; check 9:16 / 1:1 crops

No spin, bounce, or color-cycle animation — simple fade only.

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07–08 — Color & type

Locked palette & Rubik

Black#231f20 · CMYK 0,0,0,100

Soft green#c6d38c · CMYK 24,6,65,0

Dark green#405747 · CMYK 72,47,69,36

Ink #1c241e · Surface #f7f8f4 · Soft green on white is not for small body text.

Typography

Primary: Rubik · Arabic fallback: Noto Sans Arabic · Do not substitute Inter/Roboto.

Level	Size	Weight
Display	48–64 px	Bold
H1	36 px / 28 pt	Bold
Body	16 px / 11–12 pt	Regular
Caption	12 px	Medium

Primary button Secondary

On dark CTA

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09–11 — Voice & system

Tone, imagery, components

Always: Empowering, clear, respectful, credible, hopeful but grounded.

Context	Tone
Marketing	Confident, calm
Partner / donor reports	Transparent, precise
Forms	Helpful, direct
Errors	Empathetic, actionable
Social	Warm, brief

“Turn charity into lasting livelihoods.” · Beneficiaries are partners in production.

Imagery

Circular ribbon watermark ≤ 8% opacity
1–2 pt soft or dark green rules; 8–12 px radii on controls
No second mascot, purple glow, or sticker badges on heroes

UI components

Primary: #405747 / white · On dark: #c6d38c / #231f20 · Links: dark green on light, soft green on dark · Forms: border #d8e0d4.

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12–13 — Rules

Misuse & partner terms

Do not

Stretch, squash, rotate, or flip
Change logo colors or invent mono hues
Add shadows, outlines, bevels, glow
Place text or QR in clear space
Recreate the wordmark in another font
Use as your own brand without agreement
Suggest unrelated endorsement
Crop through the emblem ring
Animate with bounce/spin/color cycle
Use unofficial artwork from the web

By using our marks you agree to

Use only approved files and this guide
Not imply endorsement beyond the approved project
Not create confusing hybrid brands
Not register domains/trademarks with our name without permission
Not use marks in paid ads without approval
Stop use if permission is withdrawn
Get written approval before merchandise

Request the latest pack before major print or campaign launches.

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14 — Checklist

Before you print or publish

Correct file (color vs white reverse)
Clear space and minimum size
Contrast on background / plate if needed
Partnership lockup spacing (if co-branded)
QR / URL outside clear space
Proof reviewed for large formats

Support

Questions / file requests: [email protected]
Web: https://www.iktifa.org

İKTİFA Brand Guidelines v3.0 — English · Print via browser (enable background graphics).

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