# İKTİFA vakfı — Brand Guidelines

**Version:** 3.0 · Partner & multi-country edition  
**Languages:** [English](./IKTIFA-Brand-Guidelines.md) · [العربية](../ar/IKTIFA-Brand-Guidelines.md) · [Türkçe](../tr/IKTIFA-Brand-Guidelines.md)  
**Audience:** Staff, country partners, designers, printers, video producers, and media  
**Contact:** info@iktifa.org · www.iktifa.org  

**Hard lock:** Do not alter the full-color logo artwork or its green colors. Use only approved files for reverse (white) versions.

*Informed by partner-logo practice (clear space, minimum size, application, misuse) and full brand systems (voice, partnership lockups, photography, video, third-party terms).*

---

## Table of contents

1. [Defining our brand](#1-defining-our-brand)  
2. [Logo system](#2-logo-system)  
3. [Logo usage](#3-logo-usage)  
4. [Partnership & international use](#4-partnership--international-use)  
5. [Print, roll-ups & banners](#5-print-roll-ups--banners)  
6. [Photography, video & on-image use](#6-photography-video--on-image-use)  
7. [Color](#7-color)  
8. [Typography](#8-typography)  
9. [Voice & tone](#9-voice--tone)  
10. [Imagery & graphic elements](#10-imagery--graphic-elements)  
11. [Components](#11-components)  
12. [Misuse — things to avoid](#12-misuse--things-to-avoid)  
13. [Governance & terms for partners](#13-governance--terms-for-partners)  
14. [Asset checklist & support](#14-asset-checklist--support)

---

## 1. Defining our brand

### Who we are

**İKTİFA vakfı** (Iktifa Vakfi / IKTIFA Foundation / وقف اكتفاء) is a non-profit, endowment-oriented charity based in Istanbul, Turkey. We redesign charitable action around sustainable economic empowerment: productive, revolving support that helps people become self-sufficient — and eventually contributors to others.

**Vision:** A pioneering charity that empowers people to achieve economic sufficiency and improve social and financial wellbeing.

**Mission:** Restore the developmental role of charitable and endowment funds, and strengthen families and individuals economically through sustainable development.

**Narrative anchor:** *It is better to teach him to fish than to give him a fish.*

### Brand values

| Value | In practice |
|-------|-------------|
| Dignity | Partners in production — never pity |
| Stewardship | Revolving funds, accountable disbursement |
| Transparency | Clear numbers; honest about what we know |
| Solidarity | Youth, women-led households, excluded families |
| Sustainability | Lasting livelihoods over one-time consumption aid |

### Personality

Empowering · Trustworthy · Practical · Compassionate · Calm & institutional

### Official names

| Language | Full name | Short |
|----------|-----------|-------|
| Turkish | İKTİFA vakfı | İKTİFA |
| English | Iktifa Vakfi / IKTIFA Foundation | IKTIFA / Iktifa |
| Arabic | وقف اكتفاء | اكتفاء |

On letterhead and formal partner materials, include the full formal name at least once. Do not invent spellings (e.g. Iqifa, Ictifa). Do not attach unofficial taglines to the logo.

---

## 2. Logo system

Like peer association guides, Iktifa distinguishes **official** artwork from how **partners** may display it.

### Official logo (trademark / identity mark)

Reserved for Iktifa and for partners **only with written permission**. The mark is protected; downloading or redrawing it for commercial or personal use without permission is not allowed.

| File | Role |
|------|------|
| [`../../assets/iktifa-logo.png`](../../assets/iktifa-logo.png) | Full-color master |
| [`../../assets/iktifa-logo-white-on-black.png`](../../assets/iktifa-logo-white-on-black.png) | White / grayscale on black |
| [`../../assets/iktifa-logo-mono-white.png`](../../assets/iktifa-logo-mono-white.png) | White mono (transparent) for dark plates |

**Composition:** circular ribbon emblem + **İKTİFA** wordmark + **vakfı**.

### Partner use (authorized)

Country partners, event co-hosts, and printers acting for Iktifa may use the **approved logo files** supplied by Iktifa communications — not screenshots, not recreations.

Partners may:

- Show the logo on joint materials with a correct [partnership lockup](#4-partnership--international-use)  
- Print on paper, roll-ups, banners, and merchandise **only when the project is approved**  
- Place the logo in video end cards and photo overlays per [Section 6](#6-photography-video--on-image-use)

Partners may **not**:

- Suggest Iktifa accreditation or endorsement of unrelated products or training  
- Create a “Member of Iktifa” or country logo by editing the mark  
- Register domains or trademarks containing “Iktifa” / “İKTİFA” / “اكتفاء” without agreement  
- Sell merchandise with the logo without written approval  

### Country / chapter naming (text only)

Until Iktifa issues a dedicated country lockup file, use:

> **İKTİFA** · [Country or city name]  

as **text next to** the official logo (outside clear space) — never redrawn inside the mark.

---

## 3. Logo usage

### Variations — choose maximum stand-out

| Variation | When |
|-----------|------|
| Full color | Preferred whenever print/digital can reproduce the greens |
| White on black | Black print, dark slides, video end cards |
| White mono on plate | Dark green `#405747` / `#231f20` / pure black plates over photography |
| Emblem only | Favicons, avatars, very small badges (min size still applies) |

Always pick the version with the **greatest contrast** against the background (same principle as professional logo application guides).

### Clear space

Keep an exclusion zone of **50% of the emblem height** on all sides, free of type, graphics, QR codes, and busy photo detail.

```
        [ clear ]
   [ clear ] LOGO [ clear ]
        [ clear ]
```

### Minimum size

| Medium | Full lockup (height) | Emblem only |
|--------|----------------------|-------------|
| Print (A4 / letter) | ≥ 25 mm | ≥ 12 mm |
| Roll-up / banner (viewed ≥ 2 m) | ≥ 80 mm | ≥ 40 mm |
| Large outdoor banner | ≥ 150 mm | ≥ 80 mm |
| Digital (screen) | ≥ 96 px | ≥ 40 px |
| Video end card (1080p) | ≥ 180 px tall | ≥ 96 px |
| Favicon / app | — | ≥ 32 px (prefer 48+) |

### Backgrounds — do / don’t

**Do:** white, `#f7f8f4`, `#231f20`, black, `#405747`, soft photos with a solid plate behind the logo.  
**Don’t:** mid-tone busy photos, rainbow gradients, faces under the mark, low-contrast olive-on-olive.

---

## 4. Partnership & international use

### Partnership lockup (joint materials)

When Iktifa appears with another organization:

1. Place the **Iktifa logo** left (LTR) or top; partner logo to the right or below.  
2. Keep clear space between logos **at least equal to the Iktifa emblem width**.  
3. Optional: a thin vertical/horizontal rule (1 pt, dark green or soft green) centered in that gap.  
4. Both marks should feel **similar visual weight** (scale partner logo to match optical size — do not stretch Iktifa).  
5. Align partner logo to the **optical baseline** of the Iktifa wordmark when side-by-side.  
6. Always use the **full Iktifa lockup** (or emblem + wordmark as supplied) — do not pair emblem-only with a partner wordmark to invent a hybrid brand.

### Multi-country partners

- Use artwork supplied for that campaign; do not localize letterforms inside the logo.  
- Country name, program title, and contact sit **outside** clear space in Rubik (or local UI font for body only).  
- Arabic / Turkish / English body copy is encouraged; the logo remains the official lockup.  
- For RTL layouts, mirror the **layout**, not the logo (do not flip the emblem).

### Credit line (recommended on partner print)

> In partnership with İKTİFA vakfı · www.iktifa.org  

---

## 5. Print, roll-ups & banners

### Paper (flyers, reports, letterhead)

- Full color on white or surface paper when possible.  
- CMYK targets: Black `0/0/0/100` · Soft green `24/6/65/0` · Dark green `72/47/69/36`.  
- Letterhead: logo top; optional 1 pt soft-green rule; body ink `#1c241e`.  
- Business cards: dark ground + color or white-on-black logo; contact in Rubik.

### Roll-ups (pull-up banners)

| Spec | Guidance |
|------|----------|
| Typical size | 85 × 200 cm (confirm with printer) |
| Logo | Top third, centered or left; height ≥ 80 mm |
| Clear space | ≥ 50% emblem height from edges and from headline |
| Background | Solid brand color or calm photo with dark/light plate under logo |
| Type | Rubik; headline short; one CTA / URL / QR **outside** logo clear space |
| Safe zone | Keep critical content ≥ 5 cm from bottom (stand hardware) |

### Banners & outdoor

- Prefer full color on light fabric; white reverse on dark fabric.  
- Logo height ≥ 150 mm for streetside viewing.  
- Avoid fine gradients at huge scale if the printer cannot hold them — request a high-res PNG or future vector from communications.  
- Wind / mesh banners: increase logo size ~20% for legibility through mesh.

### Other media (stickers, folders, stage panels)

Same clear space and contrast rules. No effects (foil distortion of greens, bevels, drop shadows on the mark).

### File prep for printers

Supply **PNG** (or official PDF/SVG when issued). Embed or outline fonts for accompanying text. Ask for a proof before large print runs.

---

## 6. Photography, video & on-image use

### Photography (brand)

- Relatable to aspirational: craft, workshops, training, harvest — dignity first.  
- Consent for faces; no poverty-porn framing.  
- Still life / product of micro-businesses: clear, calm, human.  
- Lifestyle: collaboration and work as part of something larger.

### Logo on images

| Situation | Method |
|-----------|--------|
| Light photo | Full-color logo on a white or soft plate |
| Dark photo | White mono or white-on-black file |
| Busy mid-tone | Always add a solid plate — never float full color on clutter |
| Corner bug (photo series) | Emblem or small lockup; respect min size |

### Video

| Element | Spec |
|---------|------|
| Lower thirds | Clean bar ~80% opacity dark green or black; name in Rubik Bold; title in Rubik Regular |
| Watermark (if required) | Upper corner; white mono or full color; ~40–50% opacity; never over faces |
| Ending slate | Always end official videos with Iktifa logo (still or simple fade) on black or `#231f20`, ≥ 2 seconds |
| Safe margins | Keep logo and titles inside title-safe area (≈ 5–10% inset) |
| Aspect ratios | 16:9 master; check 9:16 / 1:1 crops so logo is not clipped |

Do not animate the logo with spins, bounces, or color cycles. Simple fade/opacity only.

---

## 7. Color

### Primary (locked with logo)

| Name | HEX | RGB | CMYK | Use |
|------|-----|-----|------|-----|
| Black | `#231f20` | 35, 31, 32 | 0, 0, 0, 100 | Dark grounds |
| Soft green | `#c6d38c` | 198, 211, 140 | 24, 6, 65, 0 | Accents on dark |
| Dark green | `#405747` | 64, 87, 71 | 72, 47, 69, 36 | Primary brand |

### Neutrals & semantic

Ink `#1c241e` · Muted `#5a655c` · Border `#d8e0d4` · Surface `#f7f8f4` · White `#ffffff`  
Success `#2f6b4f` · Warning `#b8860b` · Error `#b42318` · Info `#2a6f8f`

### Accessibility

Soft green on white is **not** for small body text. Prefer ink or dark green on light; white or soft green on dark for large UI.

---

## 8. Typography

**Primary:** Rubik (Light–Bold)  
**Arabic:** Rubik if complete; else Noto Sans Arabic matched by weight  
**Fallback:** `Rubik, "Noto Sans Arabic", "Segoe UI", Tahoma, sans-serif`

| Level | Size | Weight |
|-------|------|--------|
| Display | 48–64 px / large print | Bold |
| H1 | 36 px / 28 pt | Bold |
| Body | 16 px / 11–12 pt | Regular |
| Caption | 12 px / 8–9 pt | Medium |

Sentence case for EN/TR; respect Arabic grammar and RTL. No Inter/Roboto as brand substitutes.

---

## 9. Voice & tone

**Always:** Empowering, clear, respectful, credible, hopeful but grounded.

| Context | Tone |
|---------|------|
| Marketing | Confident, calm |
| Partner / donor reports | Transparent, precise |
| Forms | Helpful, direct |
| Errors | Empathetic, actionable |
| Social | Warm, brief |

**EN:** “Turn charity into lasting livelihoods.”  
**AR:** «نحوّل العمل الخيري إلى تمكين اقتصادي مستدام.»  
**TR:** “Yardımı tüketimden üretime taşıyoruz.”

Prefer **micro-business(es)** in English product copy. Beneficiaries are **partners in production**.

---

## 10. Imagery & graphic elements

- Motif: circular ribbon (watermark ≤ 8% opacity)  
- Rules: 1–2 pt soft or dark green  
- Radii: 8–12 px on interactive controls  
- No second mascot, purple glow, or sticker badges on heroes  

---

## 11. Components

| Element | Spec |
|---------|------|
| Primary button | `#405747` / white text |
| On dark | `#c6d38c` / `#231f20` |
| Links | Dark green on light; soft green on dark |
| Forms | Border `#d8e0d4`; focus ring dark green |

---

## 12. Misuse — things to avoid

Do **not**:

1. Stretch, squash, rotate, or flip the logo  
2. Change logo colors or invent new mono hues  
3. Add drop shadows, outlines, bevels, or glow  
4. Place text or QR inside clear space  
5. Recreate the wordmark in another font  
6. Use the logo as your own brand or app icon without agreement  
7. Suggest endorsement of unrelated services  
8. Overprint or crop through the emblem ring  
9. Animate with bounce/spin/color cycle  
10. Use old unofficial artwork scraped from the web  

---

## 13. Governance & terms for partners

By using Iktifa brand features you agree to:

1. Use **only** approved files and this guide (or a written agreement that supersedes it).  
2. Not imply sponsorship or endorsement beyond the approved project.  
3. Not modify marks or combine them into a confusing hybrid brand.  
4. Not register domains or trademarks containing Iktifa / İKTİFA / اكتفاء without permission.  
5. Not use the marks in paid advertising without explicit approval.  
6. Stop use and remove materials if Iktifa withdraws permission.  
7. For merchandise, obtain written approval before production.  

Iktifa may update these guidelines; partners should request the latest pack before major print or campaign launches.

---

## 14. Asset checklist & support

Before printing or publishing:

- [ ] Correct file (color vs white reverse)  
- [ ] Clear space and minimum size  
- [ ] Contrast on background / plate if needed  
- [ ] Partnership lockup spacing (if co-branded)  
- [ ] QR / URL outside clear space  
- [ ] Proof reviewed for large formats  

**Questions / file requests:** info@iktifa.org  
**Web:** https://www.iktifa.org  

**Related files:** [`../../IKTIFA-BRAND-GUIDELINES.md`](../../IKTIFA-BRAND-GUIDELINES.md) (living design detail) · [`../../brand-book.html`](../../brand-book.html) (printable brand book)

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*İKTİFA Brand Guidelines v3.0 — English · 2026*